Europe | Website Design Malta Agency
Malta | Website Design Malta Agency and E-Commerce Do’s in 2020
In a few words, we would like to make you familiar with what is doing the website design Malta web developers during the creative work on your website or e-commerce platform development. Starting from layout, colors, fonts, icons, buttons and some codding our local website design Malta team is collating and place all the elements the user will need for an impressive visual and practical experience.
For each project, the website design is discussed as a team within the website design Malta network, and a champion will get the award to communicate with you and manage the whole project through finalization.
At the same time, from early development, we discuss your objectives and desired audience. Therefore, we will harmonize the whole project from the end user’s point of interest, and deliver you a well-equipped SEO engine robust website.
E-Commerce in 2020
E-Commerce is a very common trend in the last decade and is getting even more targeted by classic businesses in the last months. Therefore, there are numerous e-commerce stores nowadays such as the very popular amazon or e-bay, and at the same time plenty of successful niche online stores arising day by day. Is well known the traditional ways of doing business are slowly losing as the next generation of aspiring entrepreneurs is exploring the new trends into the online business. Expanding your classic business into an eCommerce online model will not only safeguard your future success but can take your business to unlimited opportunities.
4Tech website design Malta web developers will help you step up into the online business, and will be with you from the early website development all the way towards achieving your digital
marketing and sales goals.
Website design Malta web developers give you an insight into what an eCommerce project development involves we are writing below several things that need to be done in order to achieve great results.
Market Product Search
Starting with your market research could avoid any frustration when choosing your niche or products and your desired location. We know that not all the products are in high demand into some areas and a good demographic analysis of your market should be the first step onto the online e-commerce world.
Therefore, understanding your market and buyers will help you when designing and developing your business model and e-commerce website.
There are plenty of ways to sell online i.e. physical products, downloadable products, services, and so on. In addition, there are many already tested and proven business models that you should look at when choosing a model that can accomplish your financial needs.
Responsive websites are a must into the actual online market local and global development. Most of the people are using mobiles to make purchases from them favorites shop, therefore you must come in front of them with a well-designed user-friendly and multi-device responsive e-commerce website.
Starting from a responsive and friendly website we all know that the majority of the people are accessing social media from their smartphones. Therefore, you must be sure your website is connected will all the social media, and you have explored all the possibilities to sell online not only on your website but also on the social media platforms that have been emerged to online shops or offer integration with your eCommerce website.
User Experience and E-Commerce
Keeping in mind a large number of entrepreneurs into the online eCommerce business you must consider from the beginning the need to have a competitive website that keeps up with your competitors. At the same time try to differentiate either as a business model or pursuing web design originality, as you might know, how small things make a big difference. However, all these have to be in line with the search engine consoles requirements, and user-friendly guidelines.
One of the most important points when designing your website is the eCommerce interface for the purchase process that must be as easy as possible. In addition, is well known the people buy on emotion and impulse. Therefore, your web design, media, and content must enhance the user desire for your products and services, and at the same time, the information must highlight the user needs in an easily accessible and readable way.
Our website design Malta web developers are part of the website design and eCommerce development agency, and we work together between the designers, developers, and digital marketers to understand your user expectations and deliver an e-commerce website tailored to the market needs.
Trust and Security
Your potential website users are looking for trustful and secure websites. Therefore, your e-commerce website must have an SSL certificate and a secure check out process.
In addition, good reviews and the use of schema mark up and rich snippets will enhance your credibility into the google search results and increase the chances your customers will prefer to buy from you instead of other competitors’ websites.
Call to Action
Make the most of your shop or individual product pages with Call To Action (CTAs) buttons, and products or services offers your customers might like.
The Calls to Action (CTAs) buttons are positioned on your pages strategically by marketers in such a way to lead the website visitors’ customer journey while they are browsing for your services or products.
When placing the Call to Actions (CTAs) buttons on a website, the web designers together with the marketers are following some guidelines aligned to the business targets for user actions. Therefore, the CTAs will be placed along with the relevant content, offer, product, or service, and must be persuasive and easily accessible by the website users.
Into the eCommerce business you might be faced with strong competition. Of course, you still need your eCommerce working for you 24h, so you can overcome these competition constraints with good market research that will help you find markets and products less competitive and with potential of large revenue returns.
Either you are plunging into a competitive market or a market not yet explored by competition you still have to bring your product in front of the online potential client by search engine optimization (SEO) for top google search results. In addition, social media play a great role in the online business and a great integration of your website with social media will be another must towards achieving your financial goals into the eCommerce business.
Website Design Malta Agency web developers had a look as well at do’s of web design and eCommerce development especially when it comes to the local market, and we are writing for you below a few more tips:
Within the Teams Collaboration
Website design Malta web developers and SEO experts work closely with web developers in Malta and across the globe to achieve SEO optimized, responsive, user-friendly, and appealing website pages.
Keep an Eye on SEO (Search Engine Optimisation)
From synchronization of your business objective, domain name, visual, and writing content there are pretty few bullets the website design Malta team is taking into consideration to harmonize and achieve a competitive product in 2020. Collaboration with the SEO team will give a great hint into analyzing the placement of the visual and contextual keyword in harmony with the desired goals.
Our website designers in Malta will structure your websites so that the flow of information is intuitive and easy to be picked up by the audience. Malta website design team assigned to your project will focus on understanding you and your customers’ needs that will be reflected in the whole web design and architecture. Therefore, your project will be managed in close cooperation with the technical teams. The overall aim is to integrate the functionalities into the website interface in such a way to assure uniqueness, originality, and great user experience.
Wording and Typography
Keeping similar typography across the website (fonts, colors, size, etc.) will give your website a clean interface, easy and pleasant to read. In addition, makes your message easy to read by using bullet points when possible, and limit paragraphs to three to five sentences to avoid large, confusing texts that could get out the reader from the intended message.
Photos and Videos
Photos and Videos are important elements of the visual design of your website. Therefore, choosing the right media will enhance the customer experience, branding, and will result in better conversions. In addition, using a mix of informative and relevant media to your business aims could have a positive emotional influence on your website visitors and increase your customer loyalty scores. Your website design Malta web developers will analyse your customer’s segments and related behaviour by choosing images and videos that will feed your customers emotional needs.
At the same time, make sure you are using high-quality videos and photos, that are optimized for online media.
E-Commerce Website Tips
Are you looking to develop an E-Commerce website? As a first step, you must think as the checkout process that should be simple and straightforward. Generally, within the industry, each step in the checkout or registration process will lead to a 10% reduction of online purchases. At the same time use ”call in action” buttons, and make some offers your customers might like.
In addition, you would like to sell your products to any user of any device, and the Website Design Malta Agency web developers will make sure you will have an enhanced design on any device i.e. PC, Smartphone, iPad.
Here we have summarised for you some of the dos that website design Malta web developers are taking into consideration after the first thought about getting into the online media with a new web project. 4Tech website design and eCommerce development Malta team hope you like this article and encourage you to leave any comment and follow us for more useful tips.
Are you thinking of starting your online project? Website design Malta members and the e-commerce development team wish you good luck with your new website design and development project! And don’t forget, we are here to help.
Website Design Malta
Website Design Malta – Don’t Do It! by 4Tech
As a piece of introduction about website design Malta web developer profile at 4Tech Digital Marketing Malta, we let our designers be creative and innovative without restrictions. The website design Malta development team build each website just like a piece of art. However we know that there are *Do’s and *Don’ts into the web design and development creation, but a smart web design approach will always keep you up with the latest trends when stepping up into the market place.
We focus on the local market in Malta and other European Countries, but we are collaborating with international technical teams which work closely with the website design Malta members of our teams to ensure each project will distinguish into the market and offer the purposed benefits. Therefore, user experience, responsiveness, uniqueness are just a few of the attributes attached to our web projects.
In addition, from the early development, we set your goals and desired audience, which enables us to deliver you a well-equipped SEO engine intuitive website.
- Responsive websites.
Responsive Websites or Responsive Web Design is the process of optimizing your website for multiple screen sizes and devices i.e. Desktop PC, Android Phones, iOS, iPad, etc. It must be said that since the development and ease of accessibility for smartphones into the last years the mobile web browsing overcome the traditional desktop PC browsing. Furthermore, the Google ranking factors and the desire to enhance the google user experience will emphasize and prioritize mobile-friendly websites.
Our website design Malta web developers at 4Tech Agency are understanding and well aware of the latest trends about user preferences when searching for information, products, and services at the convenience of a simple tap on a smartphone.
- Don’t always start with an App.
You might think that an Android or iOS App could be the solution, but think firstly at the cost of building and maintaining an app, secondly, your users will still need a website to download your App. In addition, and most important the Search Engine Optimisation (SEO) will give you much better results on a responsive website due to the availability of content management capabilities.
We know there might be business models where the App is only feasible. Therefore, where this is not the case the general trend is to start with a website and get the online feedback that you need first. Once you have got your desired audience it will make more sense to develop an App as a second option four your customers.
- Don’t be too fashionable.
Every website design Malta web developer loves to design fashion and original websites. Always a trendy and modern website will stand out and impress the audience. At the same time, you should keep in mind that Google likes user experience which translates as well into originality. Therefore, if you are keen to improve your SEO then a modern, original, and user-friendly website will get its the point for sure.
In addition to fashion, the website design Malta web developer is taking into consideration the importance and the way how the information is delivered to the website visitor. We constantly studying to better understand the website users’ patterns and their behavior in relation to the usability, and expectation of the website layout that the web visitor is used and easy for perception.
- Don’t use too small fonts.
When designing the website and optimizing it you will realize that on the desktop the fonts, let’s say of size “12 would be enough readable. However, the same size on a mobile version will scale down and will become less readable. We advise you to check your content on multiple devices and increase the size of the font accordingly to each device, either if it is a smartphone or iPad.
- Don’t ignore the files size.
You might assume that the size of the picture will convert to a smaller size on a smaller screen view. It is true, the pictures will look small but the actual size will be the same as the original file. On the other side, on a mobile device due to the internet connectivity that might vary and become week sometimes the pictures will take longer to upload.
Is well known that page speed is an important factor for the user experience, and for the Google SEO ranking factors. Therefore, you should give priority to the process of multi-device file optimization.
In general, most of the people and probably you are browsing and shopping on mobile phones or iPad, with the expectation of the same experience as on a desktop computer. At the same time, a responsive website will be the fuel for great SEO results. Here again, the website design Malta web developer will get you all the visual art elements in a user-friendly way on any device.
Get in touch with the 4Tech website design Malta Agency team and you will get a modern and stylish website tuned with the latest usability trends and a well-equipped SEO engine.
In addition to the don’ts of a responsive website, website design Malta web developers are sharing with you below a few more points you should consider and avoid during the web development process:
- Your web design layout should not be cluttered.
We have seen many websites cluttered that are visually confusing. Websites with too many elements arranged haphazardly will drag the website design Malta web developers will advise about the customer journey from typing your product into the web browser up to the checkout point.
- Don’t use too many fonts and colours.
Firstly, too many fonts on the screen can make a website look chaotic and unprofessional. Therefore, when a web designer uses too different fonts will shift away from your website visitors as it will take too much effort to read. Our website design Malta recommendations are to use on each individual project from 2 to 4 fonts. i.e. one for main headings, another for sub-headings, and the third for the body text and so on. From the audience perspective, the Instagram and Facebook Logos above should be a good example of how to combine the colors for different business aims.
When you are not sure about how many colours to use, general rules say your design should not use more than 3 to 4 colours. This is said as colours have a strong psychological impact, and they will affect how the customer views your brand. If you are working with a brand palette as for a fashion website, you might be able to use more, as long as you distribute them well. At the same time, using too many colours will affect your overall website design.
- Don’t use too many images.
It is well known that large images slow down your site loading time. We recommend a background image size to be kept under 1 MB. On the other side, search engines cannot read images very well, so do not rely on them for your SEO strategy. In addition, too many images will blur your message toward your audience.
- Don’t write too long paragraph.
Keep your text structured with an easily readable layout. When you have long stories or texts keep them structured by using spaces, bullets, numbers to give your website users a clear view with content referring points.
- Don’t make the website navigation too hard to use.
Whether it is the ”Sign-In” form or ”Contact” information, readers should not have to spend more than a few seconds finding it. You can make things even easier by including a search box so people can find things easily. Therefore, do not make it hard for users to find what they need. Our website design Malta members of the team will do everything for your website to be easily searchable.
- Don’t be too unconventional.
As the majority of the websites are using similar web design structures, and our website design Malta experience is considering the user preferences. A standard pattern is a glue we are using beside a unique, smart, easily accessible, and readable web design.
- Don’t ignore the web users.
At each step of web design and development keep your target audience in mind. You, as a website owner might see things differently from that of the user. Therefore, our website design Malta Agency website designer will always estimate your website just like a customer and walk through the user’s journey as they explore different pages. This will help us to understand from the beginning the customer behavior, and create a user-friendly appealing website.
In conclusion, we have tried to summarize for you some of the don’ts that you should take into consideration when thinking about your new project online, and hope we have been useful.
At the same time, website design Malta web developers wish you good luck with your new web design and development project!
Website Design Malta Agency by 4Tech Web Developers 😊
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