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4Tech - LinkedIn Marketing
Malta Linkedin Marketing Services
LinkedIn is a powerful tool for business owners and individuals to grow their connection, generate more leads, promote their brand, and also become a thought leader. If you are a Business to Business (B2B) company and do not have a LinkedIn marketing strategy, you will certainly lose a lot.
Why LinkedIn Marketing?
- LinkedIn is more important than Facebook for B2B companies: LinkedIn has now crossed Facebook as the most important platform for B2B companies and marketers. Therefore, it is safe to say that marketers and B2B companies have given priority to LinkedIn marketing strategies over Facebook.
- LinkedIn is now one of the most popular social platforms for business owners: LinkedIn is now the third most used social network among business owners and LinkedIn's popularity is growing among B2B owners and marketers.
- LinkedIn gives your brand and website more visibility: A well-optimized LinkedIn profile or company page is more likely to rank on a Google search. Therefore, it increases the overall online visibility of your brand. As with any form of social media, you can use it to drive traffic to your website and any landing pages you have. An excellent company page should be a look at your business and an outlet that can help engage in distributable content that your target audience considers relevant and beneficial. Over 30% of the social media traffic that visits B2B company sites comes from LinkedIn. Now imagine how powerful this is through user-directed advertising. Positioning creative and engaging content in front of the ideal customer will always drive traffic to your sales funnel. It is essential to make sure that your website has an excellent UX and even has specific landing pages for social media content. Give the LinkedIn user a personalized experience once they land on your site for an even higher conversion rate.
- LinkedIn is suitable for professional content: There is no doubt that LinkedIn is the most effective professional content distribution channel. Moreover, there is no other social platform to help your brand establish itself as an industry leader. One of the benefits of LinkedIn is that it allows you to join groups and network with key personalities and influencers in your industry. It helps you position yourself strategically as an important influencer in the industry and cement your image as a celebrity. in your field of interest.
- LinkedIn has emerged as an effective platform for generating leads: Several studies have suggested that the traffic generated by the LinkedIn recommendation had the best and highest visitor-leader conversion rate of the various social networking sites. LinkedIn will continue to generate more and more leads for B2B companies.
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