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Google Algorithms
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To determine the relevance of your site or web content, Google search engines use algorithms, a process, or a formula by which stored information is retrieved and sorted in meaningful ways. These algorithms have undergone many changes over the years to improve the quality of search results (SERPs). 4Tech is up to date with the latest Google algorithms and trends for implementation (SEO) with real results.
A brief history of Google algorithms ...
- The "Panda" algorithm refers to duplicate, plagiarized or thin content, as well as user-generated spam or keyword stuffing. The Panda algorithm update assigns a quality score to web pages. This score is then used as a ranking factor. Initially, Panda's effects were mild, but later it was permanently incorporated into Google's basic algorithm. Since then, update releases have become more frequent, so both Panda penalties and recoveries are now happening faster.
- The "Penguin" algorithm refers to spam or irrelevant links and links with over-optimized anchor text. The goal of Google Penguin is to rank down sites whose back links seem unnatural. This update put an end to building low-effort links, such as buying links from link farms and PBNs.
- The ''Hummingbird'' algorithm refers to keyword stuffing and low quality content. The Hummingbird algorithm helps Google better interpret search queries and deliver search results that match the searcher's intent, as opposed to individual search terms. While keywords continue to be important, the Hummingbird Bird algorithm makes it possible for a page to rank for a query, even if it does not contain the exact keywords entered by the searcher. This is done with the help of natural language processing which is based on latent semantic indexing, terms and synonyms that appear together. Part of the Hummingbird algorithm was introduced "RankBrain" which tests the specific relevance of the query and superficial content. RankBrain is a machine learning system that helps Google understand the meaning behind queries and provide search results that best match your query response. Google calls RankBrain the third most important ranking factor. RankBrain is responsible for customizing a user's Google search results, in practice Google goes beyond a person's search query and considers the broader context, such as synonyms, default words, and personal search history.
- The "Pigeon" algorithm refers to local rankings and e-commerce businesses. In addition to managing inventory and products, balancing invoices, and establishing a recurring customer base, you're probably working to understand search engine optimization, marketing, and the like. For a new business owner, these can be unexplored, so it's important to know how to properly design your site to meet not only Google's needs and how to understand their ongoing updates in the future. Search engines are constantly updating their search algorithms to keep up with the fluid requirements of consumers, and their latest update is no exception. The new algorithm aimed to provide more useful, relevant and accurate search results for local queries. Local businesses may have noticed an increase or decrease in web traffic and, as a result, new potential customers. Local searches were done to better mimic organic search rankings, as queries had deeper links to Google's web search capabilities, such as the Knowledge Chart, synonyms, and more. The map and distance measurement tools that Google uses have also been updated, so local searches have been adjusted to be more accurate than ever.
- The "Fred" algorithm refers to websites with poor content and back links. While Google is vague about what this update specifically targeted, SEOs have determined that Google Fred has primarily affected low-quality sites with poor content and poor backlinks.
- The algorithmic updates that Google has made over the years have been and are to provide a better search user experience and to ensure that the content that appears in a SERP really speaks to the search intent behind it. query.
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