4Tech Google Marketing
Why On-Page SEO?
- Unique and useful content: When it comes to content, write articles that are as informative and attractive as possible. Also, the content should be a decent length and as original as possible. A minimum of 300 words is recommended, but articles longer than 2,000 words or more tend to rank better.
- Unique URL for each webpage: Make sure the URL includes your keyword or page title. Put the keyword at the beginning of the URL string where it is the best placement for the Google algorithm, which gives more value to the words. At the same time, try not to make your URL too long. Although there is no set limit for length, use your best judgment without trying to be 3 or 4 words.
- META Description: Google also verifies the meta description of the page. Therefore, the meta description must include the keyword or keyword phrase of the page. This description is what will appear as the small paragraph under the title when the search results are returned to the viewer. The "META" description is the first piece of information the viewer sees before clicking on the page, so make it count!
- Page title tag "TAG": Google will analyze a page's title tag to determine its relevance to a topic. The title tag is a bit of meta data embedded in the HTML code of each page that tells Google what to display in search results. This is the link that people will click after performing a Google search. When you include the keyword in the title tag, Google knows how to rank the subject of the page and where to include it in the search engine. This is an important signal that you can send to a search engine.
- Alternate image text: Adding the keyword or keyword phrase to another image tag on Google sends a signal of relevance to your images. If you're not sure what an alternate tag is, the HTML code tells the viewer in the text what the image is about . This text can be seen when you hover over the image. A well-constructed alternative text helps to assess the relevance of the page. At the same time, it helps you bring your photo and connect to image searches.
- Internal and external links: Include some "internal" links on the page to other pages on your own website. This strategy keeps the viewer on your web pages longer and gives them more useful information. Because Google tracks how long viewers are on your page, Google search engines will consider your website more relevant the longer they stay. In addition to internal links, use external links. This helps Google not only rank what your page is about based on other page topics, but also sends signals to Google that your site is really trying to deliver quality, relevant and relevant content.
- SEO writing for web content on your site: SEO writing means writing content for both search engines and users. There is a strategy behind writing solid SEO content and it is more than keyword research and filling in the blanks. Simply producing content for it will not be useful. Keep in mind that you write content for people, so the content must be high quality, substantial and relevant.
- Keyword Cannibalization: The myth that the more pages you target, the better your ranking for that keyword is a thing of the past and no longer works with current Google search engines and algorithms. Targeting a particular keyword across multiple pages can cause "cannibalization" of keywords, which has some potentially disastrous consequences for SEO. In conclusion, when you have multiple pages ranked for the same keyword, compete with yourself.
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