4Tech Google SEO
4Tech - Keyword Planning
SEO Services Company Malta
Keyword planning is the first and most important step in the process of website development and digital marketing to promote your business in online environments. The 4Tech Digital team will consider the planned keywords from the first phase of development and will build the entire web project targeting the desired marketing objectives.
Mistakes to avoid:
- 4Tech offers a holistic and personalized approach to your business for direct keyword planning in Google promotion campaigns (AdWords) and website search engine optimization (SEO). From understanding the business and the target market to the analysis of the competition and the technical optimizations of SEO coding of the web pages, there are many aspects that we take into account when we build the promotion strategy to reach the marketing objectives. In the first instance, we bring to your attention below some common mistakes that you can avoid initially.
- Ignoring the differences between the singular and the plural: Although you might think that Google's results are exactly the same for both the singular and plural forms of a keyword, surprisingly not. Try testing this yourself. You'll most likely see similar, but slightly different, results for any keyword you're looking for.
- Not identifying your marketing goals: For some keywords, it may be quite reasonable to go to the first page, but almost impossible to beat the first three results. This is why it is so important to clearly set your SEO goals for each keyword and then evaluate how difficult it is to achieve those specific goals.
- Skip Google Keyword Planner: The first keyword planning tool you're likely to start using is Google Keyword Planner. After all, this is Google's own planner, so you'd be right to think it's one of the most popular and reliable options available.
- Don't rely solely on page authorization and links: Many people use online tools to assess keyword difficulty using competing page authorities (APs). This can be quite misleading due to the fact that some keywords are harder to link to than others.
- Underestimating Long Tail Keywords: Long tail keywords are more specific search phrases that typically get less traffic but will have a higher conversion rate. It's easy to underestimate long tail keywords because of their lower search volumes. However, contrary to what many might think, long tail keywords actually account for more than 50% of all searches. On the other hand, for long tail keywords that have a lower volume, just by getting the top result, you will get enough visitors for the SEO effort to be worth it.
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