Search engines look for content that attracts viewers. Nothing attracts more and longer page views than a video. Not only that, YouTube is the second largest search engine behind Google.
If you put your video on YouTube as well as on your website, your visibility and opportunity to appear in search is much higher. Moreover, if you promote your video through social networks, the chances of being found go up on the roof.
Video is the perfect way to create a personality for your company and your brand, allowing you to connect with the viewer and gain their trust.
90% of users say that product videos are useful in decision making. The more videos you have to help educate and inform your customers, the more you build on that trust. And trust translates into sales.